10x is easier than 2x

79 | Scaling Smarter: Strategic Leadership in the Age of AI | Geoff Woods

RevOps Champions, 9 July 2025. The book comes up at 20 min 55 sec in.

The host names 10x is Easier than 2x as their number one book the previous year, also by Dan Sullivan and Ben Hardy, and immediately connects it to Geoff Woods's real-world results—noting that Woods has not merely 10x'd but already 20x'd his revenue in six months, suggesting the book's premise is visibly playing out in the conversation.

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