Influence
Episodes about this book
4 episodesAI Has Leveled the Marketing Playing Field (Rerun)
Resisting Influence in an Over-Influenced World
Adam Grant recounts reading Cialdini's Influence as a first-year college student—assigned in both his Psych 1 class and a writing seminar on social influence—finding it so compelling he called home to tell his family about it and later cold-emailed Cialdini, who became a mentor from afar. Adam also recommends it in the episode as a practical crash course in how advertisers try to manipulate people.
Why Grit Isn’t Always Enough with Angela Duckworth
Angela Duckworth tells the story of Robert Cialdini writing Influence to illustrate how physical environment shapes output. Finding himself writing in a dry, academic style at his campus office, Cialdini moved to his home office where he was 'Bob' rather than 'Professor Cialdini,' and the different physical cues prompted a more accessible voice. Duckworth uses this as evidence that situation shapes the character we inhabit.
Why Grit Isn’t Always Enough with Angela Duckworth
Angela Duckworth recounts how Robert Cialdini, while writing Influence, found himself producing dry, academic prose in his campus office. Moving to his home office—where he was Bob rather than Professor Cialdini—changed his situational cues and unlocked a more accessible writing voice, illustrating Duckworth's central argument that physical environment shapes behavior.
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