Made to Stick

Resisting Influence in an Over-Influenced World

The Curiosity Shop with Brené Brown and Adam Grant, 1 October 2026. The book comes up at 4 min 23 sec in.

Adam Grant recommends Made to Stick to Brené Brown as one of the best evidence-based books on teaching and communication, explaining that it explores how ideas become memorable. He describes the Heath Brothers' six principles—simple, unexpected, concrete, credible, emotion, story—spelled out as SUCCESs, and uses them to explain why Brené held onto a tip from Seventeen Magazine for forty years.

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