Positioning

Jensen Huang Thinks A.I. Alarmism Has Gone Too Far

The Ezra Klein Show, 23 September 2026. The book comes up at 1 hr 50 min in. Said by Jensen Huang.

Jensen Huang recommends Al Rees and Jack Trout's book on positioning as his third pick. He describes it as ostensibly a book about marketing strategy but more broadly a book about how people see the world, how they perceive products, and how to think about one's own strategy. He found it both thoughtful and easy to understand.

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