Rise of Superman

The Science of Doing Your Best Work

The Knowledge Project, 27 October 2026. The book comes up at 40 min 29 sec in.

Steven Kotler uses "Rise of Superman" as an example to illustrate the return on investment of reading books versus short articles. He notes the book took 15 years of research and thousands of conversations to write, so a reader's 6–7 hours yields the equivalent of 15 years of accumulated work—a dramatically better ROI than a blog post.

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