Start With Why

Revisited: Your Instincts Know What You Want with Happiness Expert Arthur Brooks

A Bit of Optimism, 6 October 2026. The book comes up at 3 min 17 sec in.

Arthur Brooks, the episode's guest, tells host Simon Sinek that he read "Start With Why" before the two knew each other personally. He says it had a huge impact on him while he was still at AEI and was operative in helping him understand the trajectory of his own life.

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