The Carbon Almanac

The Quitting Expert: Michael Jordan Is WRONG About Quitting, Do This Before AI Comes! | Seth Godin

The Diary Of A CEO with Steven Bartlett, 10 August 2026. The author is the guest. The book comes up at 1 hr 45 min in.

Seth Godin describes spending two years organising The Carbon Almanac with 1,900 volunteer co-authors as an example of purposeful, generative work done without waiting to be picked. He says the project gave all participants something meaningful—working together on climate understanding—and that it became a bestseller in five or six countries, opening doors for many contributors.