The Copyselling System

Better Copy Starts With Listening to Your Customers

The Duct Tape Marketing Podcast, 24 September 2026. The book comes up at 40 sec in.

Host John Jantz interviews Jo Wiebe, founder of CopyHackers, about her new book on the Copy Selling System. Wiebe explains the book reframes copywriting as 'copy selling'—focusing on moving people to decisions. She describes the system beginning with constraint identification, details voice-of-customer research methods including thank-you page surveys, and explains how to use AI to process VOC data rather than to write copy for you.

Listen to this episode ↗︎