The Lean Startup
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CNLP 809 | Get Past Broke Thinking In Your Church: The Lean Startup's Eric Reis on When To Take A Risk and Why Harder is Easier
Carey Nieuwhof introduces Eric Ries as creator of the Lean Startup Method and author of this New York Times bestseller. The conversation draws on its concepts—minimum viable product and the pivot—applying them to church planting and organizational turnarounds. Ries explains that uncertainty, not setting, defines entrepreneurship, making the framework relevant to faith-based and nonprofit leaders navigating declining participation.
"295. Culture Club: Communicating Values That Scale"
Eric Ries, the author and guest, describes writing The Lean Startup in 2011 as a turning point in his life and explains its core framework: extracting 'leap of faith assumptions' from a business plan and testing them through the build-measure-learn loop. He frames it as addressing how entrepreneurs communicate progress and prioritise decisions under deep uncertainty, offering a concrete heuristic where any choice is evaluated by whether it speeds the loop.
689: Eric Ries - The Costco Hot Dog, Why Good Companies Go Bad, Financial Gravity, Building Incorruptible Organizations, and The Lean Startup's Unfinished Business
Eric Ries references The Lean Startup to show that his thinking about ecosystem-level reform and a long-term stock exchange predates Incorruptible — he sketched the idea in the book's final chapter, which the Wall Street Journal described as a 'crazy idea.' The host introduces it as one of the most influential business books of the past 25 years.
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