The Persuasion Engine

AI Has Leveled the Marketing Playing Field (Rerun)

The Duct Tape Marketing Podcast, 14 October 2026. The author is the guest. The book comes up at 1 min 11 sec in.

Author Roger Dooley is interviewed about his book on AI-powered neuromarketing for small businesses. He explains how AI has democratized previously expensive tools like eye tracking and behavioral science, enabling entrepreneurs to apply Cialdini's principles and cognitive bias frameworks via specific prompts. The book covers competitor analysis, friction reduction, and using AI to communicate with emotional intelligence — including avoiding tone-deaf announcements like the Duolingo CEO letter.

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