The Proof is in the Plants

What Happened To The Vegan Movement? Rich & Simon Hill On The Rise & Fall Of Plant-Based Eating

The Rich Roll Podcast, 29 June 2026. The author is the guest. The book comes up at 13 min 17 sec in.

Simon Hill introduces himself as the book's author and references it when explaining how he outlines the limits of health-based arguments for plant-exclusive diets — noting the ethical case is strongest. Rich Roll then explicitly recommends the book to listeners who want to go deeper on nutrition science, also directing them to Hill's podcast where he interviews nutrition scientists.

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