They Ask, You Answer

Better Copy Starts With Listening to Your Customers

The Duct Tape Marketing Podcast, 24 September 2026. The book comes up at 16 min 36 sec in.

During a discussion about AI and content strategy, Jo Wiebe recommends They Ask You Answer alongside her own book, saying it makes the same long-standing argument about long-form and long-tail content that has been relevant for 12–15 years, and that the advice remains valid despite current anxiety about SEO.

Listen to this episode ↗︎