This is Swag

711: Seth Godin - Creating Tension, Solving Problems, the Savannah Bananas, Leading Without Authority, Using AI, Hidden Entanglements, and Getting Unstuck (The Knot)

The Learning Leader Show With Ryan Hawk, 18 October 2026. The author is the guest. The book comes up at 24 min 8 sec in.

Seth Godin shows Ryan a small self-published collector's item released a few weeks before the episode. He describes it as 30 years of him making ridiculous things, and notes it contains a photo of the large "This Might Not Work" book with a baby placed on top — a woman later sent Seth a note saying she was that same baby, now 12 years older, posing on the same book.

Listen to this episode ↗︎