Unignorable
Episodes about this book
1 episode325. Message Market Fit: Turning Great Ideas Into Communication That Lands
Host Matt Abrahams asks Oliver Aust about his book Unignorable and how founders can move from overlooked to unmissable. Aust explains the title derives from a Steve Martin quote—"be so good they can't ignore you"—and expands it with a three-part framework: mindset (comfort with self-promotion), message (resonant, contrast-driven language), and method (building reach and reputation).
Also on Think Fast Talk Smart: Communication Techniques
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