Who Not How

79 | Scaling Smarter: Strategic Leadership in the Age of AI | Geoff Woods

RevOps Champions, 9 July 2025. The book comes up at 20 min 26 sec in.

The host names Who Not How as their number one book two years prior and points out that Geoff Woods is visibly living its principles—building a full team around others' strengths to stay in his own unique ability. Woods himself references the book directly, saying he 'played who not how very hard the last six months' to build out his company.

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