Fix Your Broken Sales Calls

#74: How to Ask for the Sale Without Sounding Pushy

The StoryBrand Podcast, 1 June 2026. The book comes up at 2 min 23 sec in.

Johnny Holston, CEO of Bridge Selling, joins host Donald Miller to discuss his book on sales conversations — covering software demos, discovery calls, and consultations. Holston explains that most people hate selling because they have never been properly trained, not because selling is inherently pushy. He describes his Bridge Selling framework and cites client results including tripling revenue in 90 days and cutting sales cycles from 60 days to 10.

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