Scarcity Brain

Change Your Mindset Before You Change Your Diet (w/ Adam Bornstein)

The Consistency Project, 19 August 2026. The book comes up at 29 min 19 sec in.

Adam Bornstein mentions that he had read Michael Easter's then-forthcoming book Scarcity Brain in advance. He describes its central concept of 'scarcity loops'—mechanisms that push people toward behaviors fundamentally opposed to moderation—and connects this to the difficulty of navigating nutrition and wellness, where people are often unknowingly given advice that is itself the problem.

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