Scientific Advertising

Mentions3 mentions
First heard13 October 2026
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Episodes about this book

3 episodes

We’ve Spent 20+ Years in Marketing. Here’s What We Learned

Marketing Against The Grain, 29 October 2026. The book comes up at 22 min 3 sec in. It comes up in passing.

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Building a Powerful Grokbot Content Team to Grow Your Audience Fast

Marketing Against The Grain, 13 October 2026. The book comes up at 4 min 49 sec in.

The host picks a Founders Podcast episode in which David Senra overviews Claude Hopkins's book as the demo input for their AI content-team workflow. The book itself is not analysed; it is chosen as a worked example, and the host briefly characterises it as 'one of the most famous marketing books of all time' and 'absolutely timeless.'

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Marketing Experts Turn GrokBot Into an AI Content Team

Marketing Against The Grain, 13 October 2026. The book comes up at 4 min 49 sec in.

The book is invoked as the subject of a Founders Podcast video by David Senra, which the speaker uses as an example input for their AI content-team workflow demonstration. The speaker characterises it as "one of the most famous marketing books of all time" and calls it "Absolutely timeless," but the focus of the segment is the GrokBot workflow rather than the book itself.

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All summaries are AI generated based on the original transcript.