Tribes

We’ve Spent 20+ Years in Marketing. Here’s What We Learned

Marketing Against The Grain, 29 October 2026. The book comes up at 14 min 59 sec in.

One host names Tribes by Seth Godin as the marketing book they have read and reread the most, calling it prescient and the most timeless of Godin's works. They read from page 32, quoting the argument that traditional push marketing toward a standard audience produces mediocrity—that 'almost everything that's standard is now viewed as mediocre'—and use it to argue that the only durable strategy is building a specific tribe of people who care deeply about your brand.

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