Zero Click Marketing

Zero-Click Marketing: How Founders Win When Google, Social, and LLMs Stop Sending Traffic. A/B: The Post-SEO Playbook.

Marketing Against The Grain, 17 September 2026. The author is the guest. The book comes up at the start.

Amanda Natividad, co-author of Zero Click Marketing and chief evangelist at SparkToro, joins hosts Kipp Bodnar and Kieran Flanagan to discuss the book's central argument: 68% of Google searches in 2026 end without a click, leaving only 232 clicks per 1,000 searches going to the open web. She outlines the book's five rules—understanding your audience, going where your people are, giving platforms and people what they want, building a zero-click marketing flywheel, and leaning on measurement rather than attribution.

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